This has been a year project in which we have created a new strategy for Lenor in Facebook. They wanted to improve the performance and engagement in posts. We created a new strategy based in the idea of turning Lenor bottle from a packaging to a character the audience could relate to. We created several strategic buckets with different styles. Design was aimed to target people´s lifestyle, we used a wide variety of backgrounds, patterns, colors…to make the visual experience a more sensorial one.
Lenor UK Social Media Identity
This has been a year project for the creation and implementation of a new leading strategy in social media for Lenor Europe in Facebook. They wanted to improve the performance and engagement in posts. We created a new strategy based in the idea of turning Lenor bottle from a packaging to a character the audience could relate to. We created several strategic buckets with different styles. Design was aimed to target people´s lifestyle, we used a wide variety of backgrounds, patterns, colors…to make the visual experience a more sensorial one.
You may also like
Energy Talent Report
2021
Corporate financial video
2015
Pisces Social Media
2021
Wiink Gravity: we are beautiful
2016
Adidas infographics for World Cup 2014
2014
The power of words campaign
2014
The shortest lipdub in the world
2011
The egg or the chicken?
2016
The oilmoticon project
2018
Duracell Europe Social Media Identity
2014