This has been a year project in which we have created a new strategy for Lenor in Facebook. They wanted to improve the performance and engagement in posts. We created a new strategy based in the idea of turning Lenor bottle from a packaging to a character the audience could relate to. We created several strategic buckets with different styles. Design was aimed to target people´s lifestyle, we used a wide variety of backgrounds, patterns, colors…to make the visual experience a more sensorial one.