I created the concept "Embrace your chickenness"  for a startup looking for a disruptive entrance to the market with their services in retail banking.
The client was very keen to be bold, and I translated that boldness and curiosity in a serie of illustrations in which unorthodox associations that connect with the audience are portrayed: a normal person unleashing the power of the chicken we all have inside, the power of vulnerability, like a superhero, a chick bank instead of a piggy bank...

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