I created the concept "Embrace your chickenness" for a startup looking for a disruptive entrance to the market with their services in retail banking.
The client was very keen to be bold, and I translated that boldness and curiosity in a serie of illustrations in which unorthodox associations that connect with the audience are portrayed: a normal person unleashing the power of the chicken we all have inside, the power of vulnerability, like a superhero, a chick bank instead of a piggy bank...
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/d345cd9b-5d92-42f8-8afa-8da8702b9515_rw_1920.jpg?h=edfa99462e6d7cad2bd8548d5908bdc2)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/de697f24-0db9-4e6e-a68f-4306b1e49418_rw_1920.jpg?h=0c2b858900f2f56d904728826620158d)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/1387af66-49fe-4a2a-b25d-555a886edd1a_rw_3840.jpg?h=b722ea8f0b4e53c716ab490a16dae9ac)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/de399505-b7aa-471b-9460-ae3ef8cac315_rw_3840.jpg?h=2913dcfe7b9567abaa7b965d6474388c)