I created the concept "Embrace your chickenness" for a startup looking for a disruptive entrance to the market with their services in retail banking.
The client was very keen to be bold, and I translated that boldness and curiosity in a serie of illustrations in which unorthodox associations that connect with the audience are portrayed: a normal person unleashing the power of the chicken we all have inside, the power of vulnerability, like a superhero, a chick bank instead of a piggy bank...
