![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/4059996db4c4cf2f67bf76a8_rw_1920.jpg?h=2bac49b42551222bc578a7bb47da0e1e)
Concept: To convey the idea of "home" for a mortgage company, and the need of their potential customers to keep their children safe, I created a serie of illustrations based on the idea of chicken and their nest by creating clean simple illustrations that reminds those ones in children reading books
A simple visual style was key to the strategy of offering basic transparent mortgage in connection to a basic human need: to have a home.
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/0a652f6906406da49bfaf4d7_rw_1920.jpg?h=814226c8b6c6b09b87678ae0429d9b53)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/761151f89a3756b17f6f8228_rw_1920.jpg?h=7b44ab54a0ff18897c0827cd6e8abb59)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/cccf973471139061051146e3_rw_1920.jpg?h=f8b39b4c88c268cd12a10fc2ecfa6b9a)