I was part of the team in charge of creating the new strategy and visual guidelines for Duracell in Europe.
We created four strategic buckets, every one of them with their distinctive look and feel and messaging. I was in charge of defining every look and feel so that there was enough variety at the same time as consistency. Attuning the messages for the different audiences and finding the way to appeal to them through the refreshment of the brand was a key strategic point. We did this through turning Bunny from an asset to an ambassador, making him “one of us”, thus creating an emotional connection with the audience. Besides this, another objective was focusing on the battery powered devices and showing them under an innovative and sleek view. Working with illustrations, devices were displayed in a powerful visual way.