Illustrating the values a company offers to its clients so that they are understood at first sight was the objective of this project, followed by introducing in a clear and engaging way its approach to its clients.
Concept: Using the first character on each word to create an illustrated story for every value, we created a consistent set of visual assets to be used in digital and print: Honesty as a transparent window, a superhero light call for Creative Crusaders, a character on top of a mountain for Unashamedly Ambitious and a line that lives beyond a book for Your story are the ways.
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/c91841d334fd71ccbbad1a1aff378f2ca32b4a358b2c603178635edf2898573771b5119ad4d19702_rw_1920.gif?h=c803ed5722c3922029c37f8b09ab6bb9)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/6a89207e85afacfac68ccf0d4e135870cfe0a594c5b68d48ec6a5382fd919c32613a6fa8e33f8aeb_rw_1920.png?h=09051087804d9b8585342d0bc1759165)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/7fedad1816e03fb16d1633477a75b151d155b0160ba3fc9ca9bb2d44e12eb9890fe6ed797a7b309c_rw_1920.jpg?h=6e5283f3e18b1478085596d8d2846f69)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/455a56d8c74f707b4e6b6ed47f63b8b0c8a044c59e3a231373caffa6ce174bacf0bc74c7d5ffd240_rw_1920.png?h=8033f2c0857cec778daec16505431054)