Strategic Plan Video for Regional Government
of Huelva
I was approached by this institution to art direct a video to show the key concepts of the Government Strategic Plan based on three axis: Innovation, People, Local government, with the focus on the citizen.
Through the use of simple and consistent elements to appeal equally to citizens and institutions and convey efficiently the ideas, I created a serie of concepts for Collaborative Innovation, Depopulation, Collaboration, Green Economy, Digital Transformation, Iberoamerica, Transparent Government, Equal opportunities, Gender equality, Historic Memory and Sustainable Infrastructures.
Otilia Martin: Concepts & Art Direction. Jordan Caylor: Motion Design
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/d6834322-a9c6-453a-97cb-de1d762baed5_rw_1920.png?h=daf6248a29e80f603d6451f62c76d9bb)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/88c62f9a-71b1-49c6-9271-b47e16eacee2_rw_1920.png?h=5a5853e8ee55dbe17a9fc1fe1d3c106b)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/f9cda463-2be2-4804-b52b-2535b10992f8_rw_1920.png?h=595e1f658734ffeacde34ee51761fce7)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/6e751b8c-5ce1-4f20-a782-4feab1274ef8_rw_1920.png?h=f56d2dae92decd7a5309369a1dc0fca8)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/c162d78a-0905-4733-89d6-3b0add9be524_rw_1920.png?h=ecc7ef421b3449967eca8202a6205f85)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/30ebdda8-c7fc-43dc-a374-996e48631eab_rw_1920.png?h=f1e3e7556698bdcc1d16d6d1162a9445)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/a47f3a4a-f6fc-4757-87bb-da3150668ddc_rw_1920.png?h=366e567621b690acf0bb86c215cff86f)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/93da412a-dd0e-4b1f-9d37-b4fee3f7534e_rw_1920.png?h=74949fc3c2c9c7d43d1c7aef57d9298a)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/7e545b4a-4162-43c2-938a-1a9fbabc928e_rw_1920.png?h=70f01bf175d163e424ff6c792cb4b52a)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/77ecf7da-ca69-4b9e-b252-fd509dc137ce_rw_1920.png?h=1f89882720ca17407bde29f3863be22c)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/1796956b-c27e-4235-979a-5248e5c5f87b_rw_1920.png?h=91f23e282130fb88c07ed783db393f4f)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/7efda958-c04c-4a83-ad0e-1becdbf6122d_rw_1920.png?h=ee80b229cd4fa388110a00bfc32b464e)