Strategic Plan Video for Regional Government
I was approached by this institution to art direct a video to show the key concepts of the Government Strategic Plan based on three axis: Innovation, People, Local government, with the focus on the citizen.
Through the use of simple and consistent elements to appeal equally to citizens and institutions and convey efficiently the ideas, I created a serie of concepts for Collaborative Innovation, Depopulation, Collaboration, Green Economy, Digital Transformation, Iberoamerica, Transparent Government, Equal opportunities, Gender equality, Historic Memory and Sustainable Infrastructures.
Otilia Martin: Concepts & Art Direction. Jordan Caylor: Motion Design