I was in charge of the concept and art direction for this campaign for the launching of a new advertising agency, called Complot.
The concept was connecting roles in classic noir films with actual roles in the agency.
We completed the launch with a street campaign to create suspense. Projects managers dressed as agents visited companies and delivered a gift: a cake that had a (visible) metal file inside, and a letter to set a meeting to “escape” the standard advertising company.
It was a major success and the company got the attention of media and clients, increasing the number of clients and profit, and winning several awards.
Photo of Managing Director. The ones who has the vision.
Photo of Media Manager. The one who talks with media and clients.
Photo of Creative Director. The one who sees the big picture.
Photo of Projects Manager. The one that lliaises with clients.
Photo of Manager for Spacial Projects. The one that handcrafts.
Photo of Creative Lead. The one that gives the “coupe de grace” to projects.
Photo of Junior Designer. The one that has the work done.
Photo of Interactive Designer. The one that foresees all movements.
All photographies by Maria Clauss. All rights reserved.
