Updated tradition, is that even possible?
I think it is. This client was looking for a new brand conveying tradition and reliability. We worked together in a discovery session to understand better their clients, their mission and what makes them different from other companies.
After that, we worked around the idea of a building as a symbol of stability and tradition. Balancing this aspect with a clean color palette based in browns and golds and making use of a minimal logo, we achieved a brand that is sleek, elegant, conveys tradition and ambition at the same time.
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/f583fc79-3d0d-485a-9f46-9e866e62a370_rw_1200.jpg?h=3130dacdf9bcfbeb91e57aea313c5d36)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/91fc22ca-4b2c-416b-bdf0-7e10bdbc4ca8_rw_1200.jpg?h=d3aec290c1f071a146b347072429ff7d)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/197ccefe-98b1-4fce-9293-953614b68762_rw_1200.jpg?h=892d799bef783fa22363bd92610dd3dc)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/f1d5de0c-769b-4974-8b39-8ae005f57ae8_rw_1200.jpg?h=ff4f489e92f3338dbaf5242435be47ee)
![](https://cdn.myportfolio.com/64c462a10c20115b134a6d4f187fefaa/2b9fe148-e125-4e78-84a9-a22bacd7a098_rw_1200.jpg?h=61d234b116ddf2a77349799951c788b3)
This project was developed while working for Aspectus.