Branding finances: Fitzrovia
Updated tradition, is that even possible?
I think it is. This client was looking for a new brand conveying tradition and reliability. We worked together in a discovery session to understand better their clients, their mission and what makes them different from other companies.
After that, we worked around the idea of a building as a symbol of stability and tradition. Balancing this aspect with a clean color palette based in browns and golds and making use of a minimal logo, we achieved a brand that is sleek, elegant, conveys tradition and ambition at the same time.
This project was developed while working for Aspectus.