I love to GIF
I created these animations to illustrate online articles about communications and PR strategies. Using simple animated gifs, we managed to create a consistent and fresh approach to visual content for B2B articles.
One of the goals of the client is generating more visual content in a market -pr- where written content is predominant. Art directing these illustrations and creating a consistent yet flexible look and feel that help clients recognize the company is key, and a refreshing ongoing project that pushes us to convey in a single smart image the ideas of an article.
This illustrations are also used in Social Media.