Illustrating the values a company offers to its clients so that they are understood at first sight was the objective of this project, followed by introducing in a clear and engaging way its approach to its clients.
Concept: Using the first character on each word to create an illustrated story for every value, we created a consistent set of visual assets to be used in digital and print: Honesty as a transparent window, a superhero light call for Creative Crusaders, a character on top of a mountain for Unashamedly Ambitious and a line that lives beyond a book for Your story are the ways.

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