The collection "Ellas" fromt he publishing house Random Mondadori is focused on teenage girls, and based of stories with mistery, sciencie fiction and, of course, love. 
The videoclip needed to reach two targets: on one hand, the rest of the company, since the collection was going to be introduced in the annual summit. On the other hand, it had to reach the teenage public, because Random Mondadori was looking to turn the video into a viral campaign. The video worked very well in the company summit, and it was the only video in which the public clapped in an ovation. The video has been spread in Facebook, twitter and other social media.
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