For a year I have been working in the new strategy and visual guidelines to lead Duracell Social Media strategy in Europe. I have been in charge of creating the look & feel for each one of the strategic buckets. The main objective has been turning the bunny from a brand asset to a brand ambassador, as well as engage the audience. The main focus was making bunny "one of us" by connecting emotionally with the audience. Besides this, another objective was focusing on the battery powered devices and showing them under an innovative and sleek view. Working with illustrations, devices were displayed in a powerful visual way.
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